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Microplastics Are Infiltrating Brain Tissue, Studies Show

Slashdot - Wed, 2024-08-21 20:10
A growing body of scientific evidence shows that microplastics are accumulating in critical human organs, including the brain, leading researchers to call for more urgent actions to rein in plastic pollution. From a report: Studies have detected tiny shards and specks of plastics in human lungs, placentas, reproductive organs, livers, kidneys, knee and elbow joints, blood vessels and bone marrow. Given the research findings, "it is now imperative to declare a global emergency" to deal with plastic pollution, said Sedat Gundogdu, who studies microplastics at Cukurova University in Turkey. Humans are exposed to microplastics -- defined as fragments smaller than 5mm in diameter -- and the chemicals used to make plastics from widespread plastic pollution in air, water and even food. The health hazards of microplastics within the human body are not yet well-known. Recent studies are just beginning to suggest they could increase the risk of various conditions such as oxidative stress, which can lead to cell damage and inflammation, as well as cardiovascular disease. Animal studies have also linked microplastics to fertility issues, various cancers, a disrupted endocrine and immune system, and impaired learning and memory.

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Linux Market Share Hits Record High

Slashdot - Wed, 2024-08-21 19:33
bobdevine writes: The Linux operating system has reached a notable milestone in desktop market share, according to the latest data from StatCounter. As of July 2024, Linux has achieved a 4.45% market share for desktop operating systems worldwide. While this percentage might seem small to those unfamiliar with the operating system landscape, it represents a significant milestone for Linux and its dedicated community. What makes this achievement even more thrilling is the upward trajectory of Linux's adoption rate.

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South Africa's Telco Industry Calls For Tech Firms To Help Fund Infrastructure

Slashdot - Wed, 2024-08-21 18:44
South Africa's telecoms industry body is pushing for digital content and service providers to help pay for the roll out of network infrastructure because they generate a huge part of the internet traffic. From a report: The Association of Comms and Technology (ACT) CEO Nomvuyiso Batyi said that the revenues generated by over-the-top (OTT) platforms and the continued success of the OTT model was dependent on the availability of high-quality, reliable and efficient network infrastructure. So "what we're saying is that the OTTs should contribute towards the network upgrades, the network building," she added. OTT platforms or services deliver digital content such as video, audio and messaging directly to consumers over the internet. "Fair share" arrangements ensure that OTT providers contribute to the costs of building, maintaining, and upgrading the infrastructure that supports their business.

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CrowdStrike Unhappy With 'Shady Commentary' From Competitors After Outage

Slashdot - Wed, 2024-08-21 18:10
CrowdStrike's president hit out at "shady" efforts by its cyber security rivals to scare its customers and steal market share in the month since its botched software update sparked a global IT outage. From a report: Michael Sentonas told the Financial Times that attempts by competitors to use the July 19 disruption to promote their own products were "misguided." After criticism from rivals including SentinelOne and Trellix, the CrowdStrike executive said no vendor could "technically" guarantee that their own software would never cause a similar incident. "Our industry is built on trust," Sentonas said. For rivals to take advantage of the meltdown to push their own products "lets themselves down because, ultimately, people know really quickly fact from, possibly, some shady commentary." Texas-based CrowdStrike had a reputation as many major companies' first line of defense against cyber attacks, but the high-profile nature of its clients exacerbated the impact of July's global disruption that shut down 8.5 million Windows devices. Insurers have estimated that losses from the disruption, which grounded flights and shut down hospital systems, could run into billions of dollars. Delta Air Lines, which canceled more than 6,000 flights, has estimated that the outages will cost it $500 million and has threatened litigation.

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US Feds Are Tapping a Half-Billion Encrypted Messaging Goldmine

Slashdot - Wed, 2024-08-21 17:20
An anonymous reader shares a report: U.S. agencies are increasingly accessing parts of a half-billion encrypted chat message haul that has rocked the global organized crime underground, using the chats as part of multiple drug trafficking prosecutions, according to a 404 Media review of U.S. court records. In particular, U.S. authorities are using the chat messages to prosecute alleged maritime drug smugglers who traffic cocaine using speedboats and commercial ships. The court records show the continued fallout of the massive hack of encrypted phone company Sky in 2021, in which European agencies obtained the intelligence goldmine of messages despite Sky being advertised as end-to-end encrypted. European authorities have used those messages as the basis for many prosecutions and drug seizures across the continent. Now, it's clear that the blast radius extends to the United States.

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Slack AI Can Be Tricked Into Leaking Data From Private Channels

Slashdot - Wed, 2024-08-21 16:48
Slack AI, an add-on assistive service available to users of Salesforce's team messaging service, is vulnerable to prompt injection, according to security firm PromptArmor. From a report: The AI service provides generative tools within Slack for tasks like summarizing long conversations, finding answers to questions, and summarizing rarely visited channels. "Slack AI uses the conversation data already in Slack to create an intuitive and secure AI experience tailored to you and your organization," the messaging app provider explains in its documentation. Except it's not that secure, as PromptArmor tells it. A prompt injection vulnerability in Slack AI makes it possible to fetch data from private Slack channels.

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Microsoft's White Xbox Series X and 2TB Special-edition Model Launching in October

Slashdot - Wed, 2024-08-21 16:05
Microsoft is launching three new Xbox Series S / X console options in October. From a report: There's the $449.99 white discless Xbox Series X, a 2TB "Galaxy Black" special-edition Xbox Series X priced at $599.99, and a $349.99 1TB Xbox Series S. All three models will be available in the US on October 15th, with other markets to follow on October 29th. The white coating on the exterior of this new discless Xbox Series X matches the "robot white" found on the Xbox Series S, Microsoft's smaller $299 console. While leaks of the white Xbox Series X hinted that Microsoft may upgrade the heatsink used to cool the console, the company hasn't detailed any hardware changes beyond the removal of the disc drive here.

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Missing Scissors Cause 36 Flight Cancellations In Japan

Slashdot - Wed, 2024-08-21 15:00
An anonymous reader quotes a report from The Register: Thirty-six flights were cancelled at Japan's New Chitose airport on Saturday after a pair of scissors went missing. Japanese media report that retail outlets at the airport -- which serves the regional city of Chitose on Japan's northernmost island, Hokkaido -- are required to store scissors in a locker. When staff need to cut something, they withdraw the scissors and then replace them after they're done snipping. But last Saturday, an unnamed retailer at the airport was unable to find a pair of scissors. A lengthy search ensued, during which security checks for incoming passengers were paused for at least two hours. Chaos ensued as queues expanded, passengers were denied entry, and airport authorities scrambled to determine whether the scissors had been swiped by somebody with malicious intent. The incident saw over 200 flights delayed, and 36 cancelled altogether. The mess meant some artists didn't appear at a music festival. Happily, the scissors were eventually found -- in the very same shop from which they had gone missing, and not in the hands of someone nefarious. But it took time for authorities to verify the scissors were the missing cutters and not another misplaced pair.

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Valve Bans Razer and Wooting's New Keyboard Features In Counter-Strike 2

Slashdot - Wed, 2024-08-21 12:00
The Verge's Tom Warren reports: Valve is banning Counter-Strike 2 players from using keyboard features to automate perfect counter-strafes. Razer was the first keyboard maker to add a Simultaneous Opposing Cardinal Directions (SOCD) feature to its range of Huntsman V3 Pro keyboards last month, followed shortly by Wooting. Using Snap Tap as Razer calls it or Wooting's Snappy Tappy will now get you kicked from Counter-Strike 2 games. "Recently, some hardware features have blurred the line between manual input and automation, so we've decided to draw a clear line on what is or isn't acceptable in Counter-Strike," says Valve. "We are no longer going to allow automation (via scripting or hardware) that circumvent these core skills and, moving forward, (and initially -- exclusively on Valve Official Servers) players suspected of automating multiple player actions from a single game input may be kicked from their match." [...] Razer and Wooting's SOCD features both let players automate switching strafe directions without having to learn the skill. Normally, to switch strafe directions in a first-person shooter, you have to fully release one key before pressing the other. If both are pressed, they cancel each other, and you stand there for a moment until you release one of the keys. SOCD means you don't need to release a key and you can rapidly tap the A or D key to counter-strafe with little to no effort.

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China Is Backing Off Coal Power Plant Approvals

Slashdot - Wed, 2024-08-21 09:00
Approvals for new coal-fired power plants in China dropped by 80% in the first half of this year compared to last, according to an analysis from Greenpeace and the Shanghai Institutes for International Studies. The Associated Press reports: A review of project documents by Greenpeace East Asia found that 14 new coal plants were approved from January to June with a total capacity of 10.3 gigawatts, down 80% from 50.4 gigawatts in the first half of last year. Authorities approved 90.7 gigawatts in 2022 and 106.4 gigawatts in 2023, a surge that raised alarm among climate experts. China leads the world in solar and wind power installations but the government has said that coal plants are still needed for periods of peak demand because wind and solar power are less reliable. While China's grid gives priority to greener sources of energy, experts worry that it won't be easy for China to wean itself off coal once the new capacity is built. "We may now be seeing a turning point," Gao Yuhe, the project lead for Greenpeace East Asia, said in a statement. "One question remains here. Are Chinese provinces slowing down coal approvals because they've already approved so many coal projects ...? Or are these the last gasps of coal power in an energy transition that has seen coal become increasingly impractical? Only time can tell." [...] Gao said that China should focus its resources on better connecting wind and solar power to the grid rather than building more coal power plants. Coal provides more than 60% of the country's electricity. "Coal plays a foundation role in China's energy security," Li Fulong, an official of National Energy Administration, said at a news conference in June. The report notes that China is also looking to nuclear power to help reach its carbon reduction targets. The country approved five nuclear power projects on Monday with 11 units and a total cost of $28 billion.

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CodeSOD: Do a Flip

The Daily WTF - Wed, 2024-08-21 08:30

Kendall found some recently written code, and had to wonder, "Who wrote this crap?" Much to Kendall's disappointment, source control knew who wrote it: Kendall.

if (x < 0.0) { x += 0.0 - x; width -= 0.0 - x; }

Kendall didn't share the purpose of this code, but based on starting with a less-than-zero check, I suspect the goal was to do something akin to an absolute value. If x is less than zero, make it positive.

That's certainly what was attempted. 0.0 - x, where x < 0 would be the same as x * -1. Unfortunately, Kendall added that to x, making x zero.

As with a disappointingly large quantity of bad code, this got committed without any tests, rolled out to production, and created head-scratching bugs for months. Eventually, the bugs became annoying enough that they bubbled up to the top of the priority list, and Kendall was tasked with fixing them.

The other reason I think the goal was essentially an absolute value operation is Kendall's commentary:

Aside from the major bug, this code is a sure indicator of overthinking things.

It is an overly complex way to flip the sign, yes. But "overthinking?"

The line between overthinking and underthinking is a thin line indeed.

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Categories: Computer

US Birthrate Hits New Low, CDC Data Shows

Slashdot - Wed, 2024-08-21 05:30
An anonymous reader quotes a report from The Hill: Births in the United States dropped again between 2022 and 2023, according to new data from the Centers for Disease Control and Prevention (CDC). The national birth rate has been steadily declining for the last 17 years, with a particularly steep drop in births between 2007 and 2009 during the Great Recession. Between 2007 and 2022, the U.S. birth rate fell by nearly 23 percent, according to CDC data. There were 3,596,017 registered births in 2023, about 2 percent fewer than in 2022, when there were 3,667,758 registered births, according to CDC data. The general fertility rate fell by nearly 3 percent last year to 54.5 births per 1,000 women between the ages of 15 and 44. That's down from the 2022 rate of 56 births per 1,000 women, CDC data shows. Teen births have declined almost every year since the 1990s and are continuing to fall. The teenage birth rate dropped by 4 percent between 2022 and 2023, from 13.6 to 13.1 births per 1,000 girls aged 15 to 19, according to the CDC. And the birth rate for teens between the ages of 15 and 17, specifically, declined by 2 percent from 5.6 to 5.5 births per 1,000 girls. In 2007, the general fertility rate reached a height not seen since the 1990s at 69.5 births per 1,000 women between the ages of 15 and 44, 1 percentage point higher than the year before, according to CDC data.

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'Something Has Gone Seriously Wrong,' Dual-Boot Systems Warn After Microsoft Update

Slashdot - Wed, 2024-08-21 02:40
Ars Technica's Dan Goodwin writes: Last Tuesday, loads of Linux usersâ"many running packages released as early as this year -- started reporting their devices were failing to boot. Instead, they received a cryptic error message that included the phrase: "Something has gone seriously wrong." The cause: an update Microsoft issued as part of its monthly patch release. It was intended to close a 2-year-old vulnerability in GRUB, an open source boot loader used to start up many Linux devices. The vulnerability, with a severity rating of 8.6 out of 10, made it possible for hackers to bypass secure boot, the industry standard for ensuring that devices running Windows or other operating systems don't load malicious firmware or software during the bootup process. CVE-2022-2601 was discovered in 2022, but for unclear reasons, Microsoft patched it only last Tuesday. [...] With Microsoft maintaining radio silence, those affected by the glitch have been forced to find their own remedies. One option is to access their EFI panel and turn off secure boot. Depending on the security needs of the user, that option may not be acceptable. A better short-term option is to delete the SBAT Microsoft pushed out last Tuesday. This means users will still receive some of the benefits of Secure Boot even if they remain vulnerable to attacks that exploit CVE-2022-2601. The steps for this remedy are outlined here (thanks to manutheeng for the reference).

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Toyota Confirms Breach After Stolen Data Leaks On Hacking Forum

Slashdot - Wed, 2024-08-21 01:40
Toyota confirmed a breach of its network after 240GB of data, including employee and customer information, was leaked on a hacking forum by a threat actor. The company has not provided details on how or when the breach occurred. BleepingComputer reports: ZeroSevenGroup (the threat actor who leaked the stolen data) says they breached a U.S. branch and were able to steal 240GB of files with information on Toyota employees and customers, as well as contracts and financial information. They also claim to have collected network infrastructure information, including credentials, using the open-source ADRecon tool that helps extract vast amounts of information from Active Directory environments. "We have hacked a branch in United States to one of the biggest automotive manufacturer in the world (TOYOTA). We are really glad to share the files with you here for free. The data size: 240 GB," the threat actor claims. "Contents: Everything like Contacts, Finance, Customers, Schemes, Employees, Photos, DBs, Network infrastructure, Emails, and a lot of perfect data. We also offer you AD-Recon for all the target network with passwords." While Toyota hasn't shared the date of the breach, BleepingComputer found that the files had been stolen or at least created on December 25, 2022. This date could indicate that the threat actor gained access to a backup server where the data was stored. "We are aware of the situation. The issue is limited in scope and is not a system wide issue," Toyota told BleepingComputer. The company added that it's "engaged with those who are impacted and will provide assistance if needed."

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'Civilization 7 Captures the Chaos of Human History In Manageable Doses'

Slashdot - Wed, 2024-08-21 01:00
An anonymous reader quotes a report from The Guardian, written by Julian Benson: It's been eight years since Civilization 6 -- the most recent in a very long-running strategy game series that sees you take a nation from the prehistoric settlement of their first town through centuries of development until they reach the space age. Since 2016 it has amassed an abundance of expansions, scenario packs, new nations, modes and systems for players to master -- but series producer Dennis Shirk at Firaxis Games feels that enough it enough. "It was getting too big for its britches," he says. "It was time to make something new." "It's tough to even get through the whole game," designer Ed Beach says, singling out the key problem that Firaxis aims to solve with the forthcoming Civilization 7. While the early turns of a campaign in Civilization 6 can be swift, when you're only deciding the actions for the population of a single town, "the number of systems, units, and entities you must manage explodes after a while," Beach says. From turn one to victory, a single campaign can take more than 20 hours, and if you start falling behind other nations, it can be tempting to restart long before you see the endgame. That's why Civilization 7's campaign has been split into three ages -- Antiquity, Exploration and Modern -- with each ending in a dramatic explosion of global crises. "Breaking the game into chapters lets people get through history in a more digestible fashion," Beach says. When you start a new campaign, you pick a leader and civilization to govern, and direct your people in establishing their first settlements and encounters with the other peoples populating a largely undeveloped land. You'll choose the technologies they research, the expansions they make to their cities, and whom they try to befriend or conquer. Every turn you complete or scientific, economic, cultural and military milestone you pass adds points to a meter running in the background. Once that meter hits 200, you and all the other surviving civilizations on the map will transition into the next age. When moving from Antiquity to Exploration and later Exploration to Modern, you select a new civilization to lead. You'll retain all the cities you controlled before but have access to different technologies and attributes. This may seem strange, but it's built to reflect history: think of London, which was once run by the Romans before being supplanted by the Anglo-Saxons. No empire lasts for ever, but they don't all collapse, either. Breaking Civilization 7 into chapters also gives campaigns a new rhythm. As you approach the end of an age, you'll begin to face global crises. In Antiquity, for instance, you can see a proliferation of independent powers similar to the tribes that tore down Rome. "We're not calling them barbarians any more," Beach says. "It's a more nuanced way to present them." These crises multiply and strengthen until you reach the next age. "It's like a sci-fi or fantasy series with a huge, crazy conclusion, and then the next book starts nice and calm," Beach says. "There's a point where getting to the next age is a relief." Here's a round-up of thoughts on Civilization 7 from some of the most respected gaming outlets and reviewers: Civilization VII hands-on: This strategy sequel rethinks the long game -- Ars Technica's Samuel Axon Civilization 7 pairs seismic changes with a lovably familiar formula -- Eurogamer's Chris Tapsell Civilization 7 hands-on: Huge changes are coming to the classic strategy series - PC Gamer's Tyler Wilde Civilization 7 lets you mix and match history -- and it's a blast - The Verge's Ash Parrish Civilization 7 Hands-On Preview: Creating Your Legacy - Game Rant's Joshua Duckworth Sid Meier's Civilization VII preview -- possibly the freshest sequel yet - GamesHub's Jam Walker How Civilization 7 Rethinks The Series' Structure - GameSpot's Steve Watts

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Federal Judge Strikes Down Ban On Worker 'Noncompete' Agreements

Slashdot - Wed, 2024-08-21 00:40
U.S. District Judge Ada Brown in Dallas blocked the FTC's rule banning noncompete agreements, arguing the FTC lacks authority to implement such broad regulations and did not adequately justify the sweeping prohibition. Reuters reports: Brown had temporarily blocked the rule in July while she considered a bid by the U.S. Chamber of Commerce, the country's largest business lobby, and tax service firm Ryan to strike it down entirely. The rule was set to take effect Sept. 4. Brown in her ruling said that even if the FTC had the power to adopt the rule, the agency had not justified banning virtually all noncompete agreements. "The Commission's lack of evidence as to why they chose to impose such a sweeping prohibition ... instead of targeting specific, harmful non-competes, renders the Rule arbitrary and capricious," wrote Brown, an appointee of Republican former President Donald Trump. FTC spokesperson Victoria Graham said the agency was disappointed with the ruling and is "seriously considering a potential appeal." "Today's decision does not prevent the FTC from addressing noncompetes through case-by-base enforcement actions," Graham said in a statement. The Democratic-controlled FTC approved the ban on noncompete agreements in a 3-2 vote in May. The commission and supporters of the rule say the agreements are an unfair restraint on competition that violate U.S. antitrust law and suppress workers' wages and mobility.

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OpenAI Announces Content Deal With Conde Nest

Slashdot - Wed, 2024-08-21 00:20
OpenAI has announced a partnership with Conde Nest, allowing the company's AI products to display content from Vogue, The New Yorker, Conde Nast Traveler, GQ, Architectural Digest, Vanity Fair, Wired, Bon Appetit and other outlets. CNBC reports: "With the introduction of our SearchGPT prototype, we're testing new search features that make finding information and reliable content sources faster and more intuitive," OpenAI wrote in a blog post. "We're combining our conversational models with information from the web to give you fast and timely answers with clear and relevant sources." OpenAI added that the SearchGPT prototype offers direct links to news stories and that the company plans "to integrate the best of these features directly into ChatGPT in the future." It is the latest in a recent trend of some media outlets joining forces with AI startups such as OpenAI to enter into content deals.

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'The Pirate Bay' TV Series Teaser Appears Online

Slashdot - Tue, 2024-08-20 23:40
A new TV series is capturing the dramatic saga of the The Pirate Bay, the notorious file-sharing website that openly challenged the entertainment industry in the early 2000s. A just-launched teaser is available on YouTube. TorrentFreak reports: A few years ago, news broke that The Pirate Bay story was being turned into a TV series. Written by Piotr Marciniak and directed by Jens Sjogren, who also made the "I am Zlatan" documentary, production was in the hands of B-Reel Films, working for the Swedish broadcaster SVT. American distribution company Dynamic Television scooped up worldwide rights. As far as we know, international deals have not yet been announced. The Swedish premiere on November 8 is coming closer, however, and a few days ago SVT released an official teaser. The founders of The Pirate Bay -- Anakata, Brokep and Tiamo -- are played by Arvid Swedrup, Simon Greger Carlsson and Willjam Lempling. The teaser doesn't give away much, but it's interesting that one of The Pirate Bay's infamous responses to legal threats features prominently. The teaser quotes from Anakata's response to a letter from DreamWorks, written twenty years ago. The movie company sent a DMCA takedown notice requesting the removal of a torrent for the film Shrek 2, but the reply was not what they had hoped for. "As you may or may not be aware, Sweden is not a state in the United States of America. Sweden is a country in northern Europe. Unless you figured it out by now, US law does not apply here," Anakata wrote. "It is the opinion of us and our lawyers that you are ........ morons, and that you should please go sodomize yourself with retractable batons." The response was public information and made it into the series. Whether there will be any new revelations has yet to be seen, however, as none of the site's founders were actively involved in production. Instead, the producers used interviews with other people involved, plus the vast amount of public information available on the Internet. That includes the infamous responses to legal threats. Time will tell how the producers and director have decided to tell this story. Production took place in Stockholm, Sweden, but also ventured to other countries, including Chile and Thailand, where Fredrik Neij was arrested and paraded in front of the press in 2014.

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Nvidia Is Ditching Dedicated G-Sync Modules To Push Back Against FreeSync's Ubiquity

Slashdot - Tue, 2024-08-20 23:00
An anonymous reader quotes a report from Ars Technica, written by Andrew Cunningham: Back in 2013, Nvidia introduced a new technology called G-Sync to eliminate screen tearing and stuttering effects and reduce input lag when playing PC games. The company accomplished this by tying your display's refresh rate to the actual frame rate of the game you were playing, and similar variable refresh-rate (VRR) technology has become a mainstay even in budget monitors and TVs today. The issue for Nvidia is that G-Sync isn't what has been driving most of that adoption. G-Sync has always required extra dedicated hardware inside of displays, increasing the costs for both users and monitor manufacturers. The VRR technology in most low-end to mid-range screens these days is usually some version of the royalty-free AMD FreeSync or the similar VESA Adaptive-Sync standard, both of which provide G-Sync's most important features without requiring extra hardware. Nvidia more or less acknowledged that the free-to-use, cheap-to-implement VRR technologies had won in 2019 when it announced its "G-Sync Compatible" certification tier for FreeSync monitors. The list of G-Sync Compatible screens now vastly outnumbers the list of G-Sync and G-Sync Ultimate screens. Today, Nvidia is announcing a change that's meant to keep G-Sync alive as its own separate technology while eliminating the requirement for expensive additional hardware. Nvidia says it's partnering with chipmaker MediaTek to build G-Sync capabilities directly into scaler chips that MediaTek is creating for upcoming monitors. G-Sync modules ordinarily replace these scaler chips, but they're entirely separate boards with expensive FPGA chips and dedicated RAM. These new MediaTek scalers will support all the same features that current dedicated G-Sync modules do. Nvidia says that three G-Sync monitors with MediaTek scaler chips inside will launch "later this year": the Asus ROG Swift PG27AQNR, the Acer Predator XB273U F5, and the AOC AGON PRO AG276QSG2. These are all 27-inch 1440p displays with maximum refresh rates of 360 Hz.

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Your TV Set Has Become a Digital Billboard. And It's Only Getting Worse.

Slashdot - Tue, 2024-08-20 22:01
TV manufacturers are shifting their focus from hardware sales to viewer data and advertising revenue. This trend is driven by declining profit margins on TV sets and the growing potential of smart TV operating systems to generate recurring income. Companies like LG, Samsung, and Roku are increasingly prioritizing ad sales and user tracking capabilities in their TVs, ArsTechnica reports. Automatic content recognition (ACR) technology, which analyzes viewing habits, is becoming a key feature for advertisers. TV makers are partnering with data firms to enhance targeting capabilities, with LG recently sharing data with Nielsen and Samsung updating its ACR tech to track streaming ad exposure. This shift raises concerns about privacy and user experience, as TVs become more commercialized and data-driven. Industry experts predict a rise in "shoppable ads" and increased integration between TV viewing and e-commerce platforms. The report adds: With TV sales declining and many shoppers prioritizing pricing, smart TV players will continue developing ads that are harder to avoid and better at targeting. Interestingly, Patrick Horner, practice leader of consumer electronics at analyst Omdia, told Ars that smart TV advertising revenue exceeding smart TV hardware revenue (as well as ad sale margins surpassing those of hardware) is a US-only trend, albeit one that shows no signs of abating. OLED has become a mainstay in the TV marketplace, and until the next big display technology becomes readily available, OEMs are scrambling to make money in a saturated TV market filled with budget options. Selling ads is an obvious way to bridge the gap between today and The Next Big Thing in TVs. Indeed, with companies like Samsung and LG making big deals with analytics firms and other brands building their businesses around ads, the industry's obsession with ads will only intensify. As we've seen before with TV commercials, which have gotten more frequent over time, once the ad genie is out of the bottle, it tends to grow, not go back inside. One side effect we're already seeing, Horner notes, is "a proliferation of more TV operating systems." While choice is often a good thing for consumers, it's important to consider if new options from companies like Amazon, Comcast, and TiVo actually do anything to notably improve the smart TV experience for owners. And OS operators' financial success is tied to the number of hours users spend viewing something on the OS. Roku's senior director of ad innovation, Peter Hamilton, told Digiday in May that his team works closely with Roku's consumer team, "whose goal is to drive total viewing hours." Many smart TV OS operators are therefore focused on making it easier for users to navigate content via AI.

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